Once upon a time, clothes were just a section of skin from a dead animal. It offered protection, covered your body moderately well, and it was functional. Fast forward a couple millenniums, now clothing is all about fashion and looking good. You can’t even pick a pair of underwear without thinking if it looks good on you or not. Keeping track of the latest fashion trends to wear is fun. What isn’t fun, however, is once you buy that perfect outfit, it tends to not look as good over time.

The reason is usually due to poor cleaning and preservation techniques. Some people just throw everything into the washer thinking that it’s the best way to get the job done. That taking it to a dry cleaner is just an additional expense that isn’t worth the extra costs. They couldn’t be any more wrong!

A professional dry cleaner, with its decades of expertise, has mastered the art of analyzing the fabrics of clothes and how it can be affected when cleaned and preserved under many different conditions. To understand this well, look at fabric softeners. You see a huge difference when you wash your clothes with and without a softener. The same applies with a dry cleaner. You won’t tell the difference until you begin to take your clothes to them. Even if the difference is not apparent immediately, over time, you’ll realize that the clothes that you’re buying are lasting longer than they used to. You didn’t buy from a better brand, you just took them to a professional dry cleaner.

In turn, as your clothes begin to last longer, you’ll stay looking good longer as well.